Aron Koriech explains how he came up with the idea of publishing limited edition art books and zines as the london based Mörel Books, what his motivations are and how he is making it possible.

When did you start Mörel Books and what have been your motivations?

Morel books as a concept started years ago, though its first manifestations were in early 2008.There a variety of motivations which urged Mörel books into publication.

Primarily is my love for tangible information. Books seem to have a magical quality to them with their ability to transfer ideas to its viewer, its not only their content but the relationship between the content and the actual design and materials of a book.

They have the aspect of portraying sequences as well as randomness when one flips through them. Books are intimate with the viewer, yet are shared.

On the other side of motivation, Mörel books aims to work with young innovative artists as well as the more established artists. That sort of mixing gives a democratic approach to the exchange of arts and information. We endeavor to work closely with the artist in the feel of the book, thus portraying their vision to as complete a manor as we can.

We also want to make accessing art books easier, thus we aim keeping prices as low as possible. Its a mixture of all these things which catalyzed Mörel Books.

How many of you are responsible for the publication of these little books?

The amount of people involved in a book is project dependent. It can be just between the artist and the publisher, or on the other side of the spectrum can include P.R., distributers, designers etc etc.

What’s different about books that Mörel Books put out?

Most of our books come in very limited editions and can also be ordered with a print.

We also choose to work with artists which we think have something special to give to the public. Between these two aims and keeping the books well designed and affordable, we produce some magical, simple and clean books which are treasured by those who find/pick them up.

How do you seek for artists?

We find artists and artists find us. We get a few proposals from people who would like to work with us, and we also put out proposals to people. Sometimes its by word of mouth or accident. In the case of Gerard Malanga, who used to be Andy Warhols right hand man, we were going to publish some of his poetry. He liked one our photography books and suggested doing a book on some of his found images, thus “Someone’s Life” came about.

Can you please tell us about how the book project for Edwyn Collins’ bird illustrations come about?

At the time, I was thinking of including more illustration books to our catalogue, then

one day, Edwyn’s art manager contacted me and sent me some of the bird drawings.

I was instantly amazed by them and couldn’t refuse to do the project. I then heard the full story of how the images came about after he had two cerebral hemorrhages. That added a whole new dimension to the the drawings!

What else do you do besides running Mörel Books?

Existential loitering and talking about Mörel Books. Its all very primal…